The Kingdom
beckons you. The land of the Queen. The land of Lords and Ladies. This is the
land that was ruled by the old laws. And it is also the land that ruled many
other countries. We are talking about none other than the United Kingdom. It is
a sovereign state in Europe and includes the island of Great Britain, the
north-eastern part of the island of Ireland and many smaller islands. There was
a time when United Kingdom’s rule spanned almost the entire globe. But today,
United Kingdom has only 14 territories overseas. There was a time when the
Kingdom dictated the world and today the people of the world have settled in UK
and made it home.
A large number
of people who are now settled in UK are from ethnic groups. A large category of
ethic people who have settled in UK are Asians – Indian, Pakistani,
Bangladeshi, and South East Asian. This group is a large market for any company
who are targeting Asians and other ethnicities. If your brand is targeting a
younger audience i.e. the 18-35 bracket, then you have to understand that these
are generally the third generation of people. These people have in most cases
been born on UK soils, it was probably their parents or grandparents who
arrived in UK to make a new life. Your target audience is nothing like the
audience you are used to in say India – if we assume that your brand originates
in India. So, if you wish to talk to these people – your 18 to 35 year olds
target audience whose grandparents left India to settle in UK, then you need a
different approach to be able to speak to them. You will need an agency who
understand UK as well as the ethnic group you are targeting. An agency who are
aware of the trends in the market and who know what sells and what the audience
will love. You will need a good UK Ethnic Marketing Agency on whom you can rely to give you the best advice on how to position your
brand and reach your target audience and at the end of the day make profit.
You will need
someone who can think ahead and anticipate what the audience wants. You will
need someone who can give you the best advice and a fool proof process to
launch your brand or to revive your brand. You have to be choosy and be sure of
what UK Ethnic Marketing Agency you appoint because these are the people who
will be the face of your brand. They are the people who will be responsible for
the fate of your brand and hence, it is very important that you choose wisely.
Good luck!
